Advelis Advertising Researches & Consultancies
Media Mix Recommendation
Evidence-led channel plan that reallocated spend toward higher-intent media.
Industries
We serve
Project Overview
What we delivered
Advelis built an evidence-led media mix recommendation that reallocated budget toward higher-intent channels and moments.
The challenge
Media spend followed last year’s plan even though the audience had moved.
Our approach
We mapped audience media behaviour, compared channel jobs and presented budget scenarios leadership could approve before buying.
Project highlights
- Audience media behaviour review
- Channel role definition
- Budget and flighting scenarios
- Brief for media buying
Outcomes
Results from this project
01
Spend shifted toward higher-intent media
02
Clearer KPIs per channel
03
Assets planned for the right placements
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